So, I was in the cafeteria at work this lunchtime when I noticed that my "oven baked" Ruffles, with "65% less fat" had a horrific list of ingredients.
|Cheddar and Sour Cream oven baked Ruffles with 65% less fat|
I don't eat chips very often any more but it reminded me that about a year ago I made my own potato chips at home. Now, before you write to tell me that, technically, Ruffles are "Potato Crisps" and not potato chips, I know. The food industry is SO powerful that they can dance rings around regulatory authorities and get away with deceiving consumers on a MASSIVE scale, which leads their customers to have MASSIVE readings ON the scales. Kraft Foods are one of the worst offenders. People who know me well will know that I try as hard as possible to avoid buying Kraft products.
When you make them yourself, you don't need many actual potatoes to produce a huge plate full of chips. The Ruffles came in a bag whose net weight was only 0.8 ounces (22.6 g) - not even a whole ounce!